Beating Panda and Penguin in content strategy

google panda and penguin update

It is said that change is the only constant in life. But the sad part is that, humans by nature are resistive to change. At times, changes are for better and at certain times they are for worse. Then at times, changes become necessary as in case with content writing. For instance, Google has introduced two updates, Panda and Penguin, to filter out bad content and spam. These two are known to mete out harsh penalties to defaulters.

Google launched Panda in 2011 as an instrument to remove low quality content. Though this was not the purpose for which Panda was developed it contributed to penalizing many content owners. Before the introduction of Panda content writing bodies stressed on volume and use of keywords. Those with larger number of web pages or stuffed with keywords enjoyed a high rank irrespective of the quality of writing. The actually good contents were given lower ranking. Panda stopped this process and contents that are only stuffed with keywords but lacking in quality is not reflected in SERP (search engine result pages).

penguin and panda - google

Google update Panda 4.1

Panda 4.1 is designed to promote medium and small websites that create quality content. Usually these smaller companies find it difficult to compete against larger websites because of lesser volume of work. This disparity is set to be removed with this latest Panda version. Local businessmen targeting local customers are hugely benefitted by Panda 4.1.

Picking victims

Panda loves to hunt on bad content or low quality web pages. Low quality or bad content are subjective terms and difficult to define. To avoid Panda hunting on your content you should be careful about:

a)      Thin content – Always insist on creating long content as that adds value in every way. Longer content encourages viewers to stay on your page longer and interact. It assists in generating greater traffic and ensures higher return on investment (ROI).

b)      Derogatory user experience – It is the objective of Google to provide a pleasant user experience for its visitors. In case your content lacks information or fails to generate interest it gets penalized by Panda.

c)      Outdated content – Stale content that fails to create interest among readers or fails in generating viewers’ traffic is penalized. This however does not include blog posts which always are informative at any point of time.

d)     Keyword stuffing – Keyword stuffing is still negativity in content creation. Panda is severe on such contents.

e)      Duplication – Plagiarism was and still is a crime with Panda.

Staying away from Penguin

Penguin works by eliminating spams particularly in ways of links. It hunts on links that look unnatural to content and appear deliberate. Good quality content would naturally attract links which are termed ‘natural links’, and thus focus should always be on creating quality.

Being nice with Panda and Penguin

Top avoid the grudge of Panda and the wrath of Penguin for your content the following aspects should be noted.

  • Improve quality of content;
  • Stay relevant and updated;
  • Keep an eye on keyword stuffing;
  • Always be creative with content;
  • Write lengthy articles;
  • Content should be interesting such that it draws links naturally;
  • Be educative and engaging;
  • Format content with appropriate titles, sub-titles, bullet points and paragraphs;
  • Stay original

About Charu Rastogi
Charu Rastogi is a Digital marketing expert and writing content for OrganicTechBlog. Passionate about quality work, management and timely delivery. Follow me on Google+