It can be difficult for people new (and indeed experienced!) to SEO to figure out what’s a myth and what’s the truth.
Search Engine Optimization strategies also constantly change, so unless you’re dedicated to the game, you can get lost behind. Here are five common myths that are often heard and some explanations as to their truth:
Myth 1 – Google is the be-all and end-all for SEO boosting.
This is often a misconception, but in reality here is no one way to boost your site’s SEO. Sure, Google has a lot of power and many businesses think this is the only thing you should focus on when trying to boost ratings. However, you need to focus on a variety on engines and local listings to boost your SEO, too.
Of course, you should claim your Google business listing and use Google Plus for your business too. This will help improve your visibility..
Myth 2 – Link building is a dead SEO trick
This myth is veryuntrue. The truth is that people still link build but in more advance ways, as well as using citations to help boost SEO. The importance is the QUALITY, not the QUANTITY.You can create many links, but if a lot of them are broken, lead to old pages or are poorly constructed will be worth nothing. It can actually hinder your SEO efforts to do this.
Myth 3 – Social Media Can’t Help
It can help – if used correctly. People who ignore the power of social media might be missing a trick! Facebook, Twitter, G+, linkedin and Instagram can all have their place in your SEO strategy. But don’t do it willy-nilly. Dedicate time to your social media SEO – little and often is the best approach.
Myth 4 – User Experience Doesn’t Matter
No, no, no! User experience most definitely matters. Content should be unique, engaging and appeal to your readers. You should get some great content writers on board to help you, and tailor content that is fresh and exciting. Forgetting about your end user is a mistake, as it is them that ultimately you need to please.
Myth 5- Meta tags need to be stuffed with your keywords
It used to be that you would include the keywords that you wanted your site to rank for in the meta description but this was quickly dropped as many SEOers did it to death! Now, a well described meta tag is far more important. Also, you can add other keywords in areas such as the title tag and meta description tag. Remember, SEO is not all about meta tags – it makes up a wider picture of good SEO practice and in more advance way.